The fact that people use SEO copywriting services really isn’t earth shattering news. How each business uses those services and/or tools is really up to the business owner. What it boils down to is how these services affect your business.
Do you know where your next dollar is coming from? Have you been blogging and networking, only to see you’re still in the same place you were a year ago? Have you spent hundreds of dollars and tons of hours, only to see minimal ROI?
Search or Social Media?
Many business owners think they have to choose – like SEO and social media are enemies and can’t coexist in the same marketing strategy. Well, they can, they do, and they play well together.
The SEO is what you use for your search results. The social media is what you use to develop trust. When your community searches for you in the SERPs, they’ll automatically feel a sense of connection when your results come up.
Promote Your Business in Social Networks
- Target the right networks. What are the right networks? For us, Facebook, Twitter and blogging worked, giving us a 65% jump in our site traffic. For you, it may be Biznik, Twitter and Tumblr.
- Test – Facebook, Twitter and blogging for a few months. Find out if you get the same results as we did. If not, replace the process bringing the lowest amount of traffic with another network, and so on. Keep testing until you find what works best for you!
- Check Google Analytics and other data trackers to see what people read on our site. We pay attention to which articles get the most traffic, comments, etc. We use this data to provide (hopefully) more targeted information to our readers.
What does this mean, exactly?
- Make sure your most important terms can be found in your tags.
- Make sure your title tag has relevant, strong, clickable content. This will, without a doubt, shape what you rank for, as well as your click through rate.
- Make sure you use your most important term at the beginning of your title tags. Try writing your titles like newspaper ads: short and sweet, with each character jumping out at your reader. Save the creative hoopla for your description tag.
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